McCafe mocks every other coffee ad by replicating it
Mocking a comptetitor is not new, Samsung has done it before, but mocking all of them… it is a great way to pull a few smiles while taking advantage of all the formats that actually worked for other brands before yours.
McDonall’s UK has used this technique for his last McCafe ad from Leo Burnett London.
This ad is a call against pretentiousness, McDonald’s say, a push for simplicity.
What is clear is that it’s wrapped in a fun narrative and I think it works well, however, I believe mocking competitors always puts your brand at risk of exposing your flaws and fears. Is that something McDonald’s is going to worry about? Surely not.
In its new campaign the huge corporation suggests a clear win for their own.
We are talking about a minute of vintage fun. Every iPhone user will be able to relate and have a little bit of fun watching the troubles of this main character on his adventure with iPhone. However, by the end of the movie differences might appear.
Personally, I am an iPhone user and, although I can see what Samsung is trying to point out, I do not agree entirely. Also, funnily enough, there is no mention to any battery explosions.
What it is obvious here is that Samsung is asking you to change sides and convince you that their product is better. But, making fun of your competitors and pointing out their flaws forgetting your own mistakes as a marketing campaign, is it the right move?
Take it or leave it, but the ad is fun, and the retro aesthetics work.
I am wondering what Google has to say about this. .
** Note: The video was deleted. Updated video below**