McCafe mocks every other coffee ad by replicating it
Mocking a comptetitor is not new, Samsung has done it before, but mocking all of them… it is a great way to pull a few smiles while taking advantage of all the formats that actually worked for other brands before yours.
McDonall’s UK has used this technique for his last McCafe ad from Leo Burnett London.
This ad is a call against pretentiousness, McDonald’s say, a push for simplicity.
What is clear is that it’s wrapped in a fun narrative and I think it works well, however, I believe mocking competitors always puts your brand at risk of exposing your flaws and fears. Is that something McDonald’s is going to worry about? Surely not.